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Basic marketing: a global-managerial approach/ William D. Perreault and E. Jerome McCarthy

By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome.
Material type: materialTypeLabelBookPublisher: Boston: McGraw-Hill Irwin, 2005Edition: 5th ed.Description: xli, 792p. + other pages: ill.ISBN: 0072525231.Subject(s): Marketing - Management
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		HF 5415.13 PER 2005 (Browse shelf) 1 Available 33729004953852

Includes bibliographical references and index

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