University Home | Library Home | Institutional Repository
Amazon cover image
Image from Amazon.com

Basic marketing: a global-managerial approach/ William D. Perreault and E. Jerome McCarthy

By: Contributor(s): Material type: TextPublication details: Boston: McGraw-Hill Irwin, 2005.Edition: 5th edDescription: xli, 792p. + other pages: illISBN:
  • 0072525231
Subject(s): LOC classification:
  • HF 5415.13 PER 2005
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Main Library On Shelf HF 5415.13 PER 2005 (Browse shelf(Opens below)) 1 Available 33729004953852

Includes bibliographical references and index

There are no comments on this title.

to post a comment.
© 2026 - The University of Zambia Library - Koha v25.11