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Marketing: relationships, quality, value/ William G. Nickels and Marian Burk Wood

By: Nickels, William G.
Contributor(s): Wood, Marian Burk.
Material type: materialTypeLabelBookPublisher: New York: Worth Publishers, 1997Description: xxxviii, 633p. + other pages: ill.ISBN: 1572591447.Subject(s): Marketing
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