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Basic marketing: a marketing strategy planning approach/ William D. Perreault, Joseph Pl Cannon and E. Jerome McCarthy

By: Perreault, William D.
Contributor(s): Cannon, Joseph P | McCarthy, E. Jerome.
Material type: materialTypeLabelBookPublisher: Boston: McGraw-Hill Irwin, 2009Edition: 17th ed.Description: xxxvii, 758p. + various paginations: ill.ISBN: 9780073381053.Subject(s): Marketing -- Management
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Main Library
Academic reserves/Short loan 		HF 5415.13 PER 2009 (Browse shelf) 1 Available 33729005289553

Includes index

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