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Principles of marketing engineering/ Gary L. Lilien, Arvind Rangaswamy and Arnaud De Bruyn

By: Lilien, Gary L.
Contributor(s): Rangaswamy, Arvind | De Bruyn, Arnaud.
Material type: materialTypeLabelBookPublisher: Oxford: Trafford, 2007Description: xiv, 210p.: ill.ISBN: 9781425113148.Subject(s): Marketing
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HF 5415 LIL 2007 (Browse shelf) 1 Available 33729005296863
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Includes bibliographical references and index

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