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Advertising principles and practice/ William Wells, John Burnett and Sandra Moriarty

By:

Wells, William

Contributor(s):

Material type:

TextPublication details: New Jersey: Prentice Hall, 2000.Edition: 5th edDescription: xvii, 562p.: illISBN:

0130835714

Subject(s):

Advertising

LOC classification:

HF 5823 WEL 2000

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Includes bibliographical references and index

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