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Advertising principles and practice/ William Wells, John Burnett and Sandra Moriarty

By: Wells, William.
Contributor(s): Burnett, John | Moriarty, Sandra.
Material type: materialTypeLabelBookPublisher: New Jersey: Prentice Hall, 2000Edition: 5th ed.Description: xvii, 562p.: ill.ISBN: 0130835714.Subject(s): Advertising
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Includes bibliographical references and index

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