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Product management / Donald R. Lehmann, Russell S. Winer.

By:

Lehmann, Donald R

Contributor(s):

Winer, Russell S

Material type:

TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1997.Edition: 2nd edDescription: xix, 460 p. ; illISBN:

0256214395

Subject(s):

Product management

LOC classification:

HF 5415.15 LEH 1997

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