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Product management / Donald R. Lehmann, Russell S. Winer.

By: Lehmann, Donald R.
Contributor(s): Winer, Russell S.
Material type: materialTypeLabelBookSeries: The Irwin series in marketing. Publisher: Chicago : Irwin, c1997Edition: 2nd ed.Description: xix, 460 p. ; ill.ISBN: 0256214395.Subject(s): Product management
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