Market-based management: strateties for growing customer value and profitability/ Roger J. Best
By: Best, Roger J.
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BookPublisher: New Jersey: Prentice Hall, 2000Edition: 2nd ed.Description: xxi, 385p.: ill.ISBN: 0130145467.Subject(s): Marketing -- Management
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Includes bibliographical references and index
University Of Zambia Online Public Access Catalogue

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