University Of Zambia Online Public Access Catalogue
Service management and marketing customer management in service competeition / Christian Gronroos.
By: Gronroos, Christian.
Material type:
BookPublisher: West Sussex: John Wiley & Sons, 2007Edition: 3rd ed.Description: x, 483p.: ill.ISBN: 9780470028629.Subject(s): Service industries -- Marketing | Customer services
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Main Library On Shelf | HD 9980.5 GRO 2007 (Browse shelf) | 1 | Available | 33729005285510 | |
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Main Library On Shelf | HD 9980.5 GRO 2007 (Browse shelf) | 2 | Available | 33729005285445 | |
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Main Library On Shelf | HD 9980.5 GRO 2007 (Browse shelf) | 3 | Available | 33729005285437 | |
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Main Library On Shelf | HD 9980.5 GRO 2007 (Browse shelf) | 4 | Available | 33729005285502 |
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| HD 9980.5 FIT 2004 Service management: | HD 9980.5 FIT 2004 Service management: | HD 9980.5 GRO 2007 Service management and marketing | HD 9980.5 GRO 2007 Service management and marketing | HD 9980.5 GRO 2007 Service management and marketing | HD 9980.5 GRO 2007 Service management and marketing | HD 9980.5 KOU 2010 Service science for socio-economical and information system advancement: |
Includes bibliographical references and index.
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