University of Zambia Logo University Of Zambia Online Public Access Catalogue

Normal view MARC view ISBD view

Service management and marketing customer management in service competeition / Christian Gronroos.

By: Gronroos, Christian.
Material type: materialTypeLabelBookPublisher: West Sussex: John Wiley & Sons, 2007Edition: 3rd ed.Description: x, 483p.: ill.ISBN: 9780470028629.Subject(s): Service industries -- Marketing | Customer services
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)