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Basic marketing: a global-managerial approach/ E. Jerome McCarthy and William D. Perreault

By: Contributor(s): Material type: Continuing resourcePublication details: Homewood, IL: Irwin, 1993.Edition: 11th edDescription: xxii, 763p.: illISBN:
  • 025610509X
Subject(s): LOC classification:
  • HF 5415.13 MCC 1993
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Includes index and bibliographical references

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