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Basic marketing: a global-managerial approach/ E. Jerome McCarthy and William D. Perreault

By: McCarthy, E. Jerome.
Contributor(s): Perreault, William D.
Material type: materialTypeLabelContinuing resourceAnalytics: Show analyticsPublisher: Homewood, IL: Irwin, 1993Edition: 11th ed.Description: xxii, 763p.: ill.ISBN: 025610509X.Subject(s): Marketing - Management | Marketing - United States - Management | Export marketing - Management
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Includes index and bibliographical references

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