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Managing marketing in the 21st century : developing and implementing the market strategy / Noel Capon and Roy Capon with James Mac Hulbert.

By: Capon, Noel.
Contributor(s): Capon, Roy.
Material type: materialTypeLabelBookPublisher: New York : Wessex, 2009Edition: European ed.Description: xxxii, 592p. : ill. + other pages.ISBN: 9780979734441.Subject(s): Marketing management
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Includes index.

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