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Marketing/ Joel R. Evans and Barry Berman

By: Evans, Joel R.

Contributor(s): Berman, Barry.

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BookPublisher: New York: Macmillan Publishing Company, 1994Edition: 6th ed.Description: xxxi, 773p.: ill. + Various pagination.ISBN: 0023342706.Subject(s): Marketing

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University of Zambia Library

Marketing/ Joel R. Evans and Barry Berman

By: Evans, Joel R.

Contributor(s): Berman, Barry.