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Taking sides : clashing views on controversial issues in marketing / selected, edited, and with introductions by Barton Macchiette and Abhijit Roy.

Contributor(s): Macchiette, Barton | Roy, Abhijit.
Material type: materialTypeLabelBookPublisher: Guilford : McGraw-Hill/Dushkin, 2001Description: xvi, 388 p. : ill.ISBN: 0072384492.Subject(s): Marketing -- Social aspects -- United States -- Periodicals | Marketing | Marketing -- Moral and ethical aspects -- United States -- Periodicals
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		HF 5415 TAK 2001 (Browse shelf) 1 Available 33729005284091

Includes bibliographical references and index.

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