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Mass customization for personalised communication environments: integrating human factors/ Constantinos Mourlas and Panagiotis Germanakos

By: Mourlas, Constantinos.
Contributor(s): Germanakos, Panagiotis.
Material type: materialTypeLabelBookPublisher: Hershey, PA: Information Science Reference/IGI Global, 2010Description: xix, 298p.: ill.ISBN: 9781605662602.Subject(s): Consumer satisfaction | Communication in marketing
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