University of Zambia Library

Your cart is empty.

University of Zambia Logo University Of Zambia Online Public Access Catalogue

Normal view MARC view ISBD view

Cases in strategic marketing/ [edited by] Linda E. Swayne, Peter M. Ginter.

Contributor(s): Swayne, Linda E | Ginter, Peter M.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice Hall, 1993Edition: 2nd ed.Description: xxvii, 819 p. : ill., maps ; 25 cm.ISBN: 0131192310 (case).Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references.

There are no comments for this item.

Log in to your account to post a comment.