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Cases in strategic marketing/ [edited by] Linda E. Swayne, Peter M. Ginter.

Contributor(s): Swayne, Linda E | Ginter, Peter M.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice Hall, 1993Edition: 2nd ed.Description: xxvii, 819 p. : ill., maps ; 25 cm.ISBN: 0131192310 (case).Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies
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