Promotion: analysis, creativity, and strategy/ William P. Dommermuth
By: Dommermuth, William P.
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BookPublisher: Boston, Mass.: Kent Publishing 1984Description: xvii, 745 p. : ill.ISBN: 0534031064.Subject(s): Marketing | Consumers | Sales promotion | Advertising
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Includes bibliographical references and index
University Of Zambia Online Public Access Catalogue

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