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Consumer behaviour: implcations for marketing strategy/ Del I. Hawkins, Roger J. Best and Kenneth A. Coney

By: Hawkins, Del I.
Contributor(s): Best, Roger J | Coney, Kenneth A.
Material type: materialTypeLabelBookPublisher: Chicago: IRWIN, 1995Edition: 6th ed.Description: xix, 649p.: ill.ISBN: 0256179921.Subject(s): Consumer behaviour-United States | Market Surveys-United States | Consumer behaviour-United States-Case studies | Market Surveys-United States-Case studies
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