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The one to one future: building relationships one customer at a time/ Don Peppers and Martha Rogers

By: Peppers, Don.
Contributor(s): Rogers, Martha.
Material type: materialTypeLabelContinuing resourceAnalytics: Show analyticsPublisher: New York: Doubleday, 1993Description: xxxii, 429p.ISBN: 0385485662.Subject(s): Market segmentation | Sales promotion | Consumers' preferences | Customer relations
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Includes index and bibliographical references

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