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Marketing management: a strategic decision-making approach / John W. Mullins and Orville C. Walker

By: Mullins, John W.
Material type: materialTypeLabelBookPublisher: Boston: McGraw Hill, 2010Edition: 7th ed.Description: xxi, 551p.: ill.ISBN: 9780071267762.Subject(s): Marketing - Management
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		HF 5415.13 MUL 2010 (Browse shelf) 1 Available 33729005257089

Includes endnotes and index

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