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Customer equity : building and managing relationships as valuable assets / Robert C. Blattbert, Gary Getz and jacquelyn S. Thomas

By: Blattberg, Robert C.
Contributor(s): Getz, Gary | Thomas, Jacquelyn S.
Material type: materialTypeLabelBookPublisher: Boston : Havard Business School Press, 2001Description: xix, 228 p. : ill.ISBN: 0875847641.Subject(s): Marketing | Customer relations | Customer loyalty
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		HF 5415.55 BLA 2001 (Browse shelf) 1 Available 33729005254763

Includes index

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