Basic marketing : a global-managerial approach / Stanley J. Shapiro, PhD, Simon Fraser University; William D. Perreault, JR. PhD, University of North Carolina and E. Jerome McCarthy, PhD Michigan State University.

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TextPublication details: Toronto : McGraw-Hill, 1999.Edition: Ninth Canadian editionDescription: xxv, 748 pages : illustrationsISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Main Library On Shelf		Non-fiction		HF 5415.13 SHA 1999 (Browse shelf(Opens below))				1	Available			33729005255257

Includes index.

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