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Basic marketing : a global-managerial approach / Stanley J. Shapiro, PhD, Simon Fraser University; William D. Perreault, JR. PhD, University of North Carolina and E. Jerome McCarthy, PhD Michigan State University.

By: Shapiro, Stanley J [author].

Contributor(s): Perreault, William D [author] | McCarthy, E. Jerome [author].

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BookPublisher: Toronto : McGraw-Hill, 1999Edition: Ninth Canadian edition.Description: xxv, 748 pages : illustrations.ISBN: 0075605368.Subject(s): Marketing -- Management

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Main Library On Shelf	Non-fiction	HF 5415.13 SHA 1999 (Browse shelf)	1	Available		33729005255257

Includes index.

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University of Zambia Library

Basic marketing : a global-managerial approach / Stanley J. Shapiro, PhD, Simon Fraser University; William D. Perreault, JR. PhD, University of North Carolina and E. Jerome McCarthy, PhD Michigan State University.

By: Shapiro, Stanley J [author].

Contributor(s): Perreault, William D [author] | McCarthy, E. Jerome [author].