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Basic marketing : a global-managerial approach / Stanley J. Shapiro, PhD, Simon Fraser University; William D. Perreault, JR. PhD, University of North Carolina and E. Jerome McCarthy, PhD Michigan State University.

By: Shapiro, Stanley J [author].
Contributor(s): Perreault, William D [author] | McCarthy, E. Jerome [author].
Material type: materialTypeLabelBookPublisher: Toronto : McGraw-Hill, 1999Edition: Ninth Canadian edition.Description: xxv, 748 pages : illustrations.ISBN: 0075605368.Subject(s): Marketing -- Management
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Item type Current location Collection Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		Non-fiction HF 5415.13 SHA 1999 (Browse shelf) 1 Available 33729005255257

Includes index.

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