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Basic marketing : a global-managerial approach/ Stanley J. Shapiro, William D. Perreault and E. Jerome McCarthy

By: Shapiro, Stanley J.
Contributor(s): Perreault, William D | McCarthy, E. Jerome.
Material type: materialTypeLabelBookPublisher: Toronto, Ontario : McGraw-Hill, 1999Edition: 9th Canadian ed.Description: xxv, 748 p. : ill. + Other pages.ISBN: 0075605368.Subject(s): Marketing - Management
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Includes index

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