University Of Zambia Online Public Access Catalogue
The new marketing paradigm/ Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.
By: Schultz, Don E.
Contributor(s): Tannenbaum, Stanley I | Lauterborn, Robert F.
Material type:
BookPublisher: Lincolnwood, Ill. : NTC Business Books, 1994. Description: xvii, 219 p. : ill.ISBN: 0844234524.Uniform titles: Intergrated marketing communications Subject(s): Communication in Marketing
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Book
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Main Library On Shelf | HF 5415 SCH 1994 (Browse shelf) | 1 | Available | 33729004944505 |
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| HF 5415 PRI 2011 Marketing express/ | HF 5415 PRI 2011 Marketing express/ | HF 5415 PRI 2011 Marketing express/ | HF 5415 SCH 1994 The new marketing paradigm/ | HF 5415 TAK 2001 Taking sides : | HF 5415 VIC 2002 Becoming preferred: | HF 5415 ZAG 2004 The marketing playbook : |
Includes index
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