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The new marketing paradigm/ Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.
Material type:
TextPublication details: Lincolnwood, Ill. : NTC Business Books, 1994.Description: xvii, 219 p. : illISBN: - 0844234524
- Intergrated marketing communications
- HF5415.123 SCH 1994
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Book
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Main Library On Shelf | HF 5415 SCH 1994 (Browse shelf(Opens below)) | 1 | Available | 33729004944505 |
Includes index
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