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The new marketing paradigm/ Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.

By: Schultz, Don E.
Contributor(s): Tannenbaum, Stanley I | Lauterborn, Robert F.
Material type: materialTypeLabelBookPublisher: Lincolnwood, Ill. : NTC Business Books, 1994. Description: xvii, 219 p. : ill.ISBN: 0844234524.Uniform titles: Intergrated marketing communications Subject(s): Communication in Marketing
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		HF 5415 SCH 1994 (Browse shelf) 1 Available 33729004944505

Includes index

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