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Strategic marketing management: meeting the global marketing challenge/ by Carol H. Anderson and Julian W. Vincze

By: Anderson, Carol, H.
Contributor(s): I. Vincze, Julian W.
Material type: materialTypeLabelBookPublisher: Boston: Houghton Mafflin Company, 2000Description: xxiv, 474p. : ill.ISBN: 039587050X.Subject(s): Marketing
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includes bibliographical references and index

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