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Integrated marketing communications/ Don E. Schultz, Stanely I. Tannenbaum and Robert F. Lauterborn.

By: Schultz, Don E.
Contributor(s): Tannenbaum, Stanley I | Lauterborn, Robert F.
Material type: materialTypeLabelBookPublisher: Lincolnwood, Ill. : NTC Business Books, 1993Description: xvii, 218 p. : ill.ISBN: 0844233633.Subject(s): Communication in marketing
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Includes index

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