Integrated marketing communications/ Don E. Schultz, Stanely I. Tannenbaum and Robert F. Lauterborn.
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TextPublication details: Lincolnwood, Ill. : NTC Business Books, 1993.Description: xvii, 218 p. : illISBN: - 0844233633
- HF 5415.123 SCH 1993
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Includes index
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