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The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / John Zagula and Rich

By: Zagula, John.
Contributor(s): Tong, Richard.
Material type: materialTypeLabelBookPublisher: New York : Portfolio, 2004Description: xxii, 311 p. : ill.ISBN: 1591840384.Subject(s): Marketing | Marketing research | Strategic planning
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		HF 5415 ZAG 2004 (Browse shelf) 1 Available 33729005261503

Includes index.

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