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Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.

By: Jewler, A. Jerome.
Contributor(s): Drewniany, Bonnie L.
Material type: materialTypeLabelBookPublisher: Belmont, CA : Thomson/Wadsworth, c2005Edition: 8th ed.Description: xvi, 336 p. : ill. ; 26 cm.ISBN: 053462510X (pbk.).Subject(s): Advertising copy | Advertising layout and typography
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		HF 5825 JEW 2005 (Browse shelf) 1 Available 33729004931528

Includes bibliographical references (p. 322-326) and index.

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