Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
Material type:
TextPublication details: Belmont, CA : Thomson/Wadsworth, c2005.Edition: 8th edDescription: xvi, 336 p. : ill. ; 26 cmISBN: - 053462510X (pbk.)
- HF 5825 JEW 2005
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Main Library On Shelf | HF 5825 JEW 2005 (Browse shelf(Opens below)) | 1 | Available | 33729004931528 |
Includes bibliographical references (p. 322-326) and index.
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