University Of Zambia Online Public Access Catalogue
Readings in strategic marketing : analysis, planning, and implementation / Barton A. Weitz and Robin Wensley.
Contributor(s): Wensley, Robin.
Material type:
BookPublisher: Chicago : Dryden Press, c1988. Description: x, 534 p. : ill.ISBN: 0030208645 (pbk.).Subject(s): Marketing --Decision making | Marketing --Management
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Book
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Main Library On Shelf | HF 5415.135 REA 1988 (Browse shelf) | 1 | Available | 33729004891599 |
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| HF 5415.13 PET 2007 Marketing management: | HF 5415.13 .Q45 DOL 2002 Marketing management : | HF 5415.13 WOO 2004 Marketing planning : | HF 5415.135 REA 1988 Readings in strategic marketing : | HF 5415.15 LEM 2018 Product management in practice : | HF 5415.15 ROS 2018 Strategic brand management / | HF 5415.15 ROS 2018 Strategic brand management / |
Includes bibliographical references and index.
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