Readings in strategic marketing : analysis, planning, and implementation / Barton A. Weitz and Robin Wensley.

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TextPublication details: Chicago : Dryden Press, c1988.Description: x, 534 p. : illISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Main Library On Shelf				HF 5415.135 REA 1988 (Browse shelf(Opens below))				1	Available			33729004891599

Includes bibliographical references and index.

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