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Readings in strategic marketing : analysis, planning, and implementation / Barton A. Weitz and Robin Wensley.

Contributor(s): Wensley, Robin.
Material type: materialTypeLabelBookPublisher: Chicago : Dryden Press, c1988. Description: x, 534 p. : ill.ISBN: 0030208645 (pbk.).Subject(s): Marketing --Decision making | Marketing --Management
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		HF 5415.135 REA 1988 (Browse shelf) 1 Available 33729004891599

Includes bibliographical references and index.

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