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Building donor loyalty : the fundraisers guide to increasing lifetime value / Adrian Sargeant,Elaine Jay.

By: Sargeant, Adrian.
Contributor(s): Jay, Elaine | .
Material type: materialTypeLabelBookPublisher: San Francisco : Jossey-Bass, 2004Edition: 1st ed.Description: xv,208p. : ills.ISBN: 078796834X..Subject(s): Fundraising --United States | Philanthropists --United States --Attitudes | Nonprofit organisations --United States --Marketing
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Includes bibliographic references.

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