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International marketing strategy: analysis, development, and implementation / by Isobel Doole, and Robin Lowe.

By: Doole, Isobel.
Contributor(s): Lowe, Robin, 1945-.
Material type: materialTypeLabelBookPublisher: London: Routledge, 1994Edition: 4th ed.Description: xx, 508p.: ill.ISBN: 1844800253.Subject(s): Export marketing --Management | Export marketing --Management --Case studies
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Includes bibliographical references and index.

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