International marketing strategy: analysis, development, and implementation / by Isobel Doole, and Robin Lowe.
By: Doole, Isobel.
Contributor(s): Lowe, Robin, 1945-.
Material type:
BookPublisher: London: Routledge, 1994Edition: 4th ed.Description: xx, 508p.: ill.ISBN: 1844800253.Subject(s): Export marketing --Management | Export marketing --Management --Case studies
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                        Includes bibliographical references and index.
                    University Of Zambia Online Public Access Catalogue
                
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