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International marketing strategy: analysis, development, and implementation / by Isobel Doole, and Robin Lowe.

By:

Doole, Isobel

Contributor(s):

Lowe, Robin, 1945-

Material type:

TextPublication details: London: Routledge, 1994.Edition: 4th edDescription: xx, 508p.: illISBN:

1844800253

Subject(s):

LOC classification:

HF 1416 PHI 1994

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Includes bibliographical references and index.

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