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Basic marketing research: using Microsoft Excel data analysis/ by Alvin C. Burns and Ronald F. Bush.

By: Burns, Alvin C.
Contributor(s): Bush, Ronald F.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, New Jersey: Pearson Prentice Hall, 2008Edition: 2nd ed.Description: xxix, 4-510p.: ill.ISBN: 0131354213.Subject(s): Microsoft Excel (Computer file) | Marketing research
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HF 5415.2 BUR 2008 (Browse shelf) 1 Available 33729005864280

Includes bibliographical references (p. 489-498) and indexes.

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