University Of Zambia Online Public Access Catalogue
Market-based management : strategies for growing customer value and profitability/ by Roger J. Best.
By: Best, Roger J.
Material type:
BookPublisher: Upper Saddle River, N.J.: Pearson:Prentice Hall, 2005Edition: 4th ed.Description: xxii, 506 p.: ill.ISBN: 0131293729.Subject(s): Marketing-- Management
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Main Library On Shelf | HF 5415.13 BES 2005 (Browse shelf) | 1 | Available | 33729005864223 |
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| HF 5415.127 MOO 2022 Global marketing and advertising : | HF5415.13 Improving corporate effectiveness : | HF 5415.13 BAK 1992 Marketing strategy and management / | HF 5415.13 BES 2005 Market-based management : | HF 5415.13 CAP 2007 The virgin marketer / | HF 5415.13 CAP 2007 The virgin marketer / | HF 5415.13 CAP 2009 Managing marketing in the 21st century : |
Includes bibliographical references and index.
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