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Market-based management : strategies for growing customer value and profitability/ by Roger J. Best.

By: Best, Roger J.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J.: Pearson:Prentice Hall, 2005Edition: 4th ed.Description: xxii, 506 p.: ill.ISBN: 0131293729.Subject(s): Marketing-- Management
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Book Book Main Library
On Shelf 		HF 5415.13 BES 2005 (Browse shelf) 1 Available 33729005864223

Includes bibliographical references and index.

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