Marketing research/ by Peter M. Chisnall.

By:

Chisnall, Peter M

Material type:

TextPublication details: London: McGraw-Hill, 1997.Edition: 6th edDescription: xii, 437 p.: illISBN:

0077097513

Subject(s):

Marketing research

LOC classification:

HF 5415.2 CHI 1997

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Includes bibliographical references and index.

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