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Marketing Research/ David A. Aaker, V. Kumar and George S. Day.

By:

Aaker, David A

Contributor(s):

Material type:

TextPublication details: New York: John Wiley & Sons, 1997Edition: 6th edDescription: xvi, 776pISBN:

0471170690

Subject(s):

Marketing Research

LOC classification:

HF 5415.2 AAK 1997

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Includes bibliographical references and index

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